WORK

Here we Flo's 'No more Period dramas’ aim is to change the category forever, bringing the product out of the dark, whispered shadows and into the light by being open, honest, humorous and using the language of modern girls. Unafraid to talk about ‘life’s messiest moments’ and being in a ‘bloody mess’, the ground-breaking creative confronts a major part of every woman’s life.

We relay the sobering fact that ‘by 2050 the plastic in the ocean will outweigh the fish’ However, we approach this in a humorous, lighthearted, but impactful way. We took classic ‘fishy moments’ and replaced them with plastic - creating a dystopian world in which we may find ourselves in, unless things change.

Regit needed a mechanic to cut-through the noise. What better way than a life-size frog to get front of mind recall in a humorous way. 

“Regit, Regit, Regit!” - Our TV and social assets gave the brand an instant engaging personality.